Carla Titus, founder + CEO of Wealth & Worth Within, LLC and I met through Blueprint Founders Circle and Su Embree. Her company's origin story of spinning out of Intel to start her Fractional CFO business is a lesson to all of Portlanders in leveraging what we do best here - be entrepreneurial! In a time of corporate layoffs and efficiencies, massive disruption through AI, and uncertainty - needs arise and people like Carla make it happen. Small businesses need a financial guru to navigate the shifting landscape, but they can't afford having a full-time CFO on staff, so Carla and her team of 8 employees step in with CFO expertise and bookkeeping services at a fraction of the cost.

It's time for all of us to think more like an entrepreneur or an intrapreneur - we need to be more nimble, more innovative, and more willing to take some calculated risks to adapt to this new world.