The Script Founders: Lili Yeo, founder of Goumi

Lili C. Yeo, co-founder + CEO of goumi, talks about how her amazing children's apparel company started 15 years ago around a kitchen table (not all startups begin in a garage or basement). Formerly at Nike and Ziba Creative, Lili had the product, branding, and marketing background to take an idea to the next level.


Why be part of The Script Founders? Lili and I had a strong connection and she explains that it is a mixture of real vulnerability and honesty and this level of drive that refuses to give up. It's the sense of dignity for the founder to do what they were meant to do. "I can create prosperity. I can design prosperity."

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The Script Founders: Eleazar Ruiz, founder of Odd Notion